There are definitely pros and cons to using SEO techniques. An important thing to know is that users are more likely to use SEO since this is an original search result, rather than clicking on the paid search result of PPC. As a user, people are more likely to trust the natural listings that will appear on their search results page rather than a paid advertisement.
SEO also offers the great quality that it will offer you a much targeted audience. The people who find your page will have found it because they’ve typed in specific search words that match your page and what it has to offer. Therefore you will result in having a more concentrated audience of people looking at your site, and they will be there because it’s exactly what they are looking for.
When creating your site, keep in mind that this is your opportunity to tailor it to get the best SEO results. The keywords that you use in your page are going to be what helps with the SEO method. There are many search engines such as Google, and many others, that will allow you to get more than one page listed on their results page, which will offer you the delivery of two messages to go to your site rather than just one. There is a black hat SEO and a white hat SEO. You should focus only on white hat SEO tactics if you want your site to be successful in the long run. Learn as much as you can about SEO , especially about white hat SEO. There are great SEO portals online, such as mikeginerich.com, where you can find all the information you’ll need about white hat SEO. Once fine tuning your site to create the best SEO that you can achieve, you’ll find that SEO will deliver a massive long term return on investments, rather than the pay per click method. The pay per click method’s results stop as soon as the campaign ends, while the natural listings rank will stay stable over a period of time.
While this SEO method does have a lot of advantages, it’s only fair to tell you the disadvantages also. This process of organic SEO can be a very time consuming task that can take months to achieve. Pay per Click on the other hand is a much faster way to receive results. When looking for more of a short term situation, PPC is most likely more effective due to its faster result rate. Keep in mind that SEO results can be unpredictable, so you won’t want to depend too much on SEO itself. There are always things like seasonal variations, as well as search engines that fluctuate over a period of time. SEO is a project that needs to be maintained and worked on quite a bit for the first few months so that the results will become more stable over a longer period of time.
It’s fair to say that while no method is ever going to be the right way to go, it is a worthwhile idea to explore both of theses methods. There are long term benefits to SEO, like it being the most cost effective method that will help you to build and advertise. Also, PPC strategies can be used if you keep in mind that you need to be carefully with your ROI. When using both, focus on the testing as well as the conversion of your PPC campaign. Don’t forget that there are also other marketing channels that can always be used. Don’t use SEO or PPC and exclude any other form of marketing. Remember, the ultimate goal is to optimize every part of your business to create long term success.
