Incredibly easy to use
Despite its power, the back end user interface of WordPress is incredibly clean and easy to understand. Because it began as a system focused on blogging it needed to be easy to use, not just to web developers but for anyone that cared to try it out. This intuitive back end has been what has propelled the popularity of WordPress since the beginning.
If you want to do something, the menu is going to be easy to find and make sense when you find it. On top of that, the admin can be customised by professional developers to meet your needs if required!
Need to organise events? Want to start a movie database? Cataloging types of amazon frog? No problem, it can be set up.
Even Easier to maintain
Can you click a button? Then you can keep your WordPress site up to date. It’s all automated so as a soon as a new version is available, you can update your site immediately.
All of the code output from WordPress is W3C standards compliant. This ensures complete compatibility across all modern browsers but also “future proofing”, so that it is easily extendible with new technologies as they are developed.
Infinitely extensible
Lots of platforms have plugins and extensions, but WordPress beats them all. From the amazingly easy to use plugin directory where you can extend the functionality in a matter of a couple of clicks, to the sheer number of people, (individuals up to big development agencies) making incredible plugins.
You can add galleries, sliders, forums, shopping carts and more. All of this while the core framework stays the same and can be updated without a hitch.
WordPress themes, the files that are loaded into the core and make what is commonly regarded as the “website template”, can be built or customized to do pretty much anything imaginable.
Great SEO performance, which is why Google loves WordPress
Google is constantly raising the bar in terms of what level of quality and relevance are rewarded by better search engine rankings, so it’s good to do whatever you can to improve your site’s search engine performance.
Due to the previous two points and many more, WordPress sites tend to do very well in Google search rankings. Even Matt Cutts of Google has said that WordPress is “a great choice” for improving your site’s SEO. If you’re site isn’t currently running on WordPress, it’s a safe bet it would be ranking better if it was.
Security
What would the point in all of this be if WordPress wasn’t secure? By default, WordPress is a very secure system, with various methods in place to protect against attacks. Its ease of updating makes this even stronger. There are also many useful security plugins available.
